Brewers’ Jam

Brewers Jam 2013

Last weekend team Oowee ventured to the 17th annual Brewers’ Jam in Knoxville, Tennessee. We loaded up our tent and leather sleeves and set out to enjoy a beautiful Saturday in Tennessee. We rolled up on the World’s Fair site at about 10:30 a.m. for set up. After unloading and setting up our sleeves and t-shirts we were set to go. We got great response from the VIP folks. They got early entry to the festival and bought about half of our stock of leather sleeves! Once the rest of the festival goers came in the Oowee tent was hoppin’! We stayed busy all afternoon. What a great time! We got a chance to educate people about the Autism Society of North Carolina.Koozie at Brewers Jam

This festival was a trial run for Oowee Products to set up a “storefront” so we didn’t want to create more product than we needed. What a great learning experience! We are thrilled about the turn out at the Brewer’s Jam and the positive feedback we received about our leather sleeves.Brewers Jam, koozies

Our tent location was close to the Saint Tattoo tent. We have a great time with them! The owner of Saint Tattoo always gets the shop a booth for the event so his artist and employees can kick back and enjoy the day while bringing the tattoo parlor a presents at the event. They all bought leather sleeves from us! What a great group of peeps to have a booth near!


Brewers' Jam sceneWe got to enjoy samples from craft brewers pouring fresh beers of every taste, color, strength, and style on our breaks. After the festival was over we met up with some Highlands’ folk and celebrated the hard days work!

Special thanks to Travis Nevill for helping get some great documentation of the event!